In order to become a successful mental training coach, you have to be able to do these 3 things:
Oftentimes, people are naturally good at one of these, maybe two if they're lucky. Rarely are people good at all three without having to really work at it. That said, you have to do all three in order to be able to make a big impact on your athletes and run a successful business. The good news is, it's not rocket science, EVERYONE can learn how to be good at all three, you just have to be willing to learn.
In my experience, most people struggle with the selling part above all else; it doesn't come naturally to a lot of people (including me). Although you may prefer to have someone else sell your services for you, the reality is, that's not usually an option.
The reason I've been successful at being a mindset coach is because I learned how to sell. You HAVE to learn how to...