Case Study: Niagara Women’s Basketball

Before mental training

Not long ago, the coaches of Niagara University's Women's Basketball team, including Head Coach Kendra Faustin and Assistant Coach Corinne Jones, felt their program had untapped potential.

In 2013, they knew they wanted to make a change in their team’s collective mindset. More specifically, they knew, in order to get to the next level of performance, there were

4 things they needed to address

  1. “Get Over It.”

    Failure, that is. A fear of failure across the board in their program was manifesting itself in competition. The team would have great practices but were overly nervous about their performance when game time came, resulting in losses and, ironically, failure.
  1. “Drop the Language.”

    The Niagara athletes held on to a lot of negative self-talk (e.g. “I can’t believe I missed that layup in the first half”). Basically, “I can’t” was heard way too often.
  1. Confidence Un-Boost

    Each...
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