Interested in Becoming a Mental Performance Coach but need more info before you apply? This video is for you.

From College Coach to Confident Coachpreneur: How Lindsay Bowen Left the Sidelines to Build a Mindset Business from Scratch

🗣️ “I joined for the tools. I stayed for the people.”

👤 Meet Lindsay

A former college women’s basketball coach, Lindsay Bowen spent years on the sidelines watching athletes unravel under pressure. Her players were perfectionists—crushed by mistakes, emotional after being benched, and spiraling in shooting slumps.

“I saw it every day, but I didn’t know how to help them,” Lindsay said. “I was just a calming voice on the bench, telling them to take a breath—but I had no real tools.”

When a post from former Iowa State athlete and mindset coach Lindsey Wilson popped up on Facebook, it clicked. “I knew who she was, I trusted her. As soon as I saw the MCA program, I didn’t hesitate. I was all in.”

At the time, Lindsay had already been feeling a pull away from the college coaching world. She just didn’t know what was next—until MCA gave her the roadmap.

💡 Breakthrough #1: Learning It for Herself

“I’m a deep thinker and journaler, but this first month cracked something open in me.”

Before she could coach anyone else, Lindsay had to apply the tools to herself. That meant looking inward—reflecting, journaling, and rewriting her own inner dialogue.

She learned how her brain craved safety and certainty—and how those patterns held her back. She started setting goals with intention, naming her word of the year, and even began passing lessons along to family and friends as she learned them.

“The mindset tools didn’t just help me in sports. They helped me in life. I became more positive, more confident, and more excited about what was possible.”

🎯 Breakthrough #2: Becoming the Coach

“I started with a few girls from my team. It just felt natural—like I’d been doing it my whole life.”

Lindsay began practicing her sessions with two players from her college team. Though unpaid, it confirmed everything: she was meant to do this. She leaned on the tools and structure from MCA’s Mental Game Plan and quickly adapted it into her own signature 8-session program.

Her first paid client? A distant cousin whose daughter played high school volleyball. “I loved every second of it. Watching her grow in confidence was so rewarding.”

“That first client made it real. It proved I could do this—and that it worked.”

💼 Breakthrough #3: Building the Business

“I’ve done MLMs before. I thought I was just bad at sales. But MCA helped me reframe all of that—it’s about connection and value.”

Sales used to feel sleazy. Lindsay had tried selling products in the past and it never felt authentic. But through MCA, she learned how to lead with service, not pressure. She started seeing sales as a way to help more athletes and families.

Still, it wasn’t easy. She left her coaching job cold turkey in July and started from scratch. “I went from a steady paycheck to nothing—no retirement, no fallback. But I believed in this.”

Her business breakthrough came during a tough winter slump. Mentor Pete challenged her to call two people a day. “I did it for a week—and got five new clients. That one habit changed everything.”

She now offers two packages: 8 sessions for $1,000 or 4 sessions for $500.

🤝 Support System: The Power of Community

“I joined for the tools. I stayed for the people.”

What kept Lindsay steady through the inevitable wobbles? The MCA and Insider community.

The weekly small groups gave her a space to share doubts, get real-time support, and feel seen. “We were all going through the same things. It made me feel less alone.”

Even post-certification, the Insider group keeps her accountable and inspired.

“The community is unmatched. It gave me energy and encouragement when I needed it most.”

🌟 The After: Who Lindsay Is Now

“I left coaching because I wanted to help athletes in a deeper way—and now I do.”

Today, Lindsay is a full-time mental performance coach running her own business. She’s worked with dozens of athletes across volleyball, basketball, and more—helping them gain confidence, handle pressure, and rediscover their love of the game.

She no longer waits for coaches to buy in—she goes directly to athletes and families who are ready.

“I wanted to shine my light and help others believe in themselves. And now I get to do that every single day.”

🧭 Final Reflections + Advice

“If you’re on the fence—just do it. Invest in yourself. I don’t regret it for a minute.”

For Lindsay, the MCA wasn’t just a certification. It was a launchpad.

She now uses the tools in every part of her life—business, relationships, self-care—and teaches others to do the same. Her dream is to continue growing her coaching practice and help athletes all over the country strengthen their mindset.

“This isn’t just sports. It’s life-changing.”

📣 Want to become a certified mindset coach like Lindsay?

Discover the program that helped her start a business, leave her coaching job, and change lives.

👉 Join the Mindset Coach Academy and start your transformation today.

From Elite Sports Mom To Mental Performance Coach: How Rachel Olson Saw A Need in Youth Sports and Decided to Do Something About it.

From Questioning Her Path to Confident Coach: How Rachel Olson Found Clarity, Purpose, and Her First Paying Clients

“This program meant more to me than I ever thought possible. It gave me a belief in myself and a path I wouldn’t have taken on my own.”

👤 Meet Rachel: From Midlife Crossroads to Coaching Confidence

Rachel Olson—a former athlete, parent of high-performing athletes, and seasoned sales professional—was at a personal and professional crossroads. Her daughter was struggling with confidence as a Division I basketball recruit, and Rachel was wrestling with uncertainty in her own career. Something needed to change.

She discovered the Mindset Coach Academy (MCA) through a connection between former MCA graduate Bre Smedley’s Elite Competitor program and Lindsay’s partnership—an online breadcrumb trail that turned into a defining life pivot.

“I wasn’t completely convinced it was the path I wanted to go down. I filled out the application, didn’t take it that seriously… then I got to the interview and it cemented everything. I saw Lindsey as a mentor I could align with.”

Despite lingering doubts—"Who was I to be a mindset coach?"—Rachel decided to leap in, not fully knowing if this was a business path or just a tool to support her daughter.

💡 Breakthrough #1: Rediscovering Herself

“I was probably having a midlife crisis. I needed to revisit who I was… validate in myself that I’m still living in alignment with my values.”

Before Rachel could coach others, she had to coach herself. During Phase 1, as she traveled the country for work and her daughter’s games, she carved out quiet moments in hotel rooms to do the internal work. Visualization, self-reflection, and daily mindset tools helped her rebuild a shaken sense of identity.

One powerful moment came in her kitchen after receiving a job offer that wasn’t perfect, but checked enough boxes. Thanks to the internal work she had done, Rachel had a clear mental shift:

“It doesn't have to be perfect for me to choose a new path… I can make this change. I can do this for myself.”

That was the moment she chose a new direction—and it stuck.

🎯 Breakthrough #2: From Imposter to Impact

“I worked with my kids, my husband—even though I was scared he’d think I was nuts. I needed to prove this could work.”

Rachel started practicing with fellow MCA coaches, her kids, and even her husband. But doubt lingered: I'm not a sports psychologist. Who’s going to take me seriously?

She brought her fear to the MCA coaching calls, and Lindsay’s response stuck with her:

“You don’t need a degree to make money in this field. If you’re helping people solve real problems, people will pay for that.”

Armed with this mindset, Rachel flipped the script. In sales calls, she began addressing her “lack of credentials” upfront, confidently sharing her unique value—a blend of personal experience, parenting insight, and evidence-based mindset tools that traditional sports psychology often overlooks.

💼 Breakthrough #3: A Paid Client, a Changed Athlete, a Coach is Born

“That first paid client changed everything. It was like—oh my gosh, I’m actually doing this.”

Rachel’s belief solidified when her first paying client’s parent came back with a message: the coach had noticed a completely different athlete this season. The only change? Her daughter had started mindset training with Rachel.

“To me, that was a life-changing moment. I realized—if I can keep finding the right clients, I can change lives.”

She now sells her signature 8-session program (with two parent sessions) consistently—serving high-achieving athletes ages 12–22 across multiple sports. Referrals are the backbone of her business, and she’s recently added a lower-cost monthly maintenance offer for athletes ready to continue at a lighter pace.

🤝 The Support That Made It Possible

“I joined the MCA for the tools—but Lindsay was the mentor I needed during one of the hardest times in my life.”

The community was both inspiring and intimidating at times, Rachel admits. She intentionally stepped back after graduation to prove to herself that she could do this on her own—but she still keeps one foot in the door and plans to rejoin retreats and mentorship when the time is right.

“I’m balancing a lot. I want to keep championing myself for the small victories.”

🌟 Where She Is Now

“I’m literally pursuing another life and career because of this program. I’m old enough that most people wouldn’t start over—but I say, why not?”

Today, Rachel is a mindset coach, a full-time working professional, a mom to college athletes, and an entrepreneur building her business around impact and referrals. She helps athletes regulate their emotions, rebuild confidence, and learn mental skills that ripple into every area of life.

“My daughter was the reason I started. Now I get to help other parents and athletes just like us.”

🧭 Final Reflection

“This was the right investment for me. I’m so glad I did it. I’ve put so many resources into my family—this was one I made for myself.”

To anyone on the fence about joining the MCA?

“Just do it. Be open. Commit to the work. Even if you don’t turn it into a business, you’ll change yourself—and that’s the best ROI there is.”

📣 Call to Action

Ready to create your own transformation?
Discover the certification program that helped Rachel Olson become a confident coach and business owner—while staying true to herself, her family, and her purpose.

👉 Learn more about the Mindset Coach Academy