From College Coach to Confident Coachpreneur:
How Lindsay Bowen Left the Sidelines to Build a Mindset Business from Scratch
“It was surreal. I went from getting a good paycheck to starting at zero. But I knew this was what I wanted—and I’ve never looked back.”
-Lindsay Bowen-
Meet Lindsay
A former college women’s basketball coach, Lindsay Bowen spent years on the sidelines watching athletes unravel under pressure. Her players were perfectionists—crushed by mistakes, emotional after being benched, and spiraling in shooting slumps.
“I saw it every day, but I didn’t know how to help them,” Lindsay said. “I was just a calming voice on the bench, telling them to take a breath—but I had no real tools.”
When a post from former Iowa State athlete and mindset coach Lindsey Wilson popped up on Facebook, it clicked.Â
“I knew who she was, I trusted her. As soon as I saw the MCA program, I didn’t hesitate. I was all in.”Â
At the time, Lindsay had already been feeling a pull away from the college coaching world. She just didn’t know what was next—until MCA gave her the roadmap
Breakthrough #1: Learning It for Herself
“I’m a deep thinker and journaler, but this first month cracked something open in me.”
Before she could coach anyone else, Lindsay had to apply the tools to herself. That meant looking inward—reflecting, journaling, and rewriting her own inner dialogue.
She learned how her brain craved safety and certainty—and how those patterns held her back. She started setting goals with intention, naming her word of the year, and even began passing lessons along to family and friends as she learned them.Â
“The mindset tools didn’t just help me in sports. They helped me in life. I became more positive, more confident, and more excited about what was possible.”
Breakthrough #2:Â
Becoming The Coach
“I started with a few girls from my team. It just felt natural—like I’d been doing it my whole life.”
Lindsay began practicing her sessions with two players from her college team. Though unpaid, it confirmed everything: she was meant to do this. She leaned on the tools and structure from MCA’s Mental Game Plan and quickly adapted it into her own signature 8-session program.
Her first paid client? A cousin whose daughter played high school volleyball.Â
“I loved every second of it. Watching her grow in confidence was so rewarding.”
“That first client made it real. It proved I could do this—and that it worked.”
Breakthrough #3: Building the Business
Sales used to feel uncomfortable and pushy. Lindsay had tried selling products in the past and it never felt authentic. But through MCA, she learned how to lead with service, not pressure. She started seeing sales as a way to help more athletes and families.
Still, it wasn’t easy. She left her coaching job cold turkey in July and started from scratch.
“I went from a steady paycheck to nothing—no retirement, no fallback. But I believed in this.”
Her business breakthrough came during a tough winter slump. Mentor Pete challenged her to call two people a day.
“I did it for a week—and got five new clients. That one habit changed everything.”
She now offers two packages: 8 sessions for $1,000 or 4 sessions for $500.
“I’ve done MLMs before. I thought I was just bad at sales. But MCA helped me reframe all of that—it’s about connection and value.”
Support System:
The Power of Community
“I joined for the tools. I stayed for the people.”
What kept Lindsay steady through the inevitable wobbles? The MCA and Insider community.
The weekly small groups gave her a space to share doubts, get real-time support, and feel seen. “We were all going through the same things. It made me feel less alone.”
Even post-certification, the Insider group keeps her accountable and inspired.
“The community is unmatched. It gave me energy and encouragement when I needed it most.”
The After: Who Lindsay Is Now
“I left coaching because I wanted to help athletes in a deeper way—and now I do.”
Today, Lindsay is a full-time mental performance coach running her own business. She’s worked with dozens of athletes across volleyball, basketball, and more—helping them gain confidence, handle pressure, and rediscover their love of the game.
She no longer waits for coaches to buy in—she goes directly to athletes and families who are ready.
“I wanted to shine my light and help others believe in themselves. And now I get to do that every single day.”
“If you’re on the fence—just do it. Invest in yourself. I don’t regret it for a minute.”
For Lindsay, the MCA wasn’t just a certification. It was a launchpad.
She now uses the tools in every part of her life—business, relationships, self-care—and teaches others to do the same. Her dream is to continue growing her coaching practice and help athletes all over the country strengthen their mindset.
“This isn’t just sports. It’s life-changing.”
Want to become a Certified Mindset Coach like Lindsay?
Discover the program that helped her start a business, leave her coaching job, and change lives.
Join the Mindset Coach Academy and start your transformation today.