From Drained Soccer Coach to Thriving Mindset Mentor:
How Silver Edwards Built a Business and Doubled Her Revenue in One Year
“At first, I thought I was just joining to help my team. But this turned into the missing piece—for me as a coach, a mom, and a woman. It’s changed everything.”
-Silver Edwards-
Meet Silver
For over 10 years, Silver Edwards coached competitive soccer. She loved the game, but behind the scenes, she was running on empty.
Instead of just focusing on drills and tactics, she found herself constantly picking up the emotional weight of her players—phone calls after games, pep talks before practice, long conversations with parents.
“I was drained. I never knew which version of a player was going to show up. I was always reassuring them, instead of them learning to reassure themselves. It was exhausting.”
She knew something was missing. When she stumbled across Lindsey on Instagram and saw the Mindset Coach Academy (MCA) curriculum, it clicked: this was the piece she’d been searching for.
Breakthrough #1: Learning It for Herself
Silver joined MCA ready to serve her players. But what she didn’t expect? The personal transformation.
She committed to walking the walk—using the reset ritual before her own practices, journaling daily, even cutting out social media after 8 p.m. The scariest challenge? Posting her own content online.
“I was terrified to put myself out there. But once I did, I realized I was the only one holding me back. Now I can hop on social media without fear—it feels like second nature.”
That shift in self-discipline and confidence gave her the energy to pour into athletes without burning herself out.
Month one cracked everything open. The affirmations, the BRAVR, the four pillars—those tools set the tone not just for coaching, but for my life."
Breakthrough #2:
Becoming The Coach
Armed with new tools, Silver immediately started layering MCA’s Mental Game Plan into her coaching.
“The reset ritual, the mistake ritual, affirmations—my players felt it instantly. And I was using them too. I could finally say: this is what I do, this is what works.”
Her focus turned toward one-on-one coaching, where athletes who wanted to be there showed up consistently and grew the fastest.
Text messages from clients about big wins became the fuel that solidified her identity:
“At first, it felt hard to say ‘I’m a mental performance coach.’ But every client win made it easier. I wasn’t just a soccer coach anymore—I was a mindset coach with real impact.”
Breakthrough #3: Building the Business
Like many coaches, Silver never doubted her ability to help athletes. The doubt was in the business side.
“It wasn’t: am I a good coach? It was: will people even buy mindset coaching?”
Her first package sold for just $500. Then, as her confidence and results grew, so did her prices: $1,200… then $3,000.
The Mental Game Plan gave her structure, but it was her consistency and willingness to sell that made her business real.
“I went from $500 to $3,000 packages. The only way I got there was by talking to people, knowing my client, and realizing—I’m offering something families truly need.”
Support System:
The Power of Community
Silver credits MCA and the Insider community for holding her accountable during the toughest moments.
“I didn’t even know how I was going to afford MCA. But because I invested, I held myself accountable. I told myself, Silver, you better freaking do this.”
Joining The Insider Program after graduation was another leap—but one that paid off immediately.
“The first call, I knew I needed this. I couldn’t do it alone. Being around like-minded coaches who were ahead of me pushed me to level up.”
The After: Who Silver Is Now
One year later, Silver’s business has taken off. She runs one-on-one coaching for athletes who are ready to do the work, blending MCA’s proven tools with her own signature three-month program.
Her revenue doubled within months of the MCA retreat, and more importantly, she no longer feels drained by her role as a coach.
“I used to be exhausted all the time. Now I feel energized—because I know I’m giving athletes tools they can use for life.”
"This was the first time I ever invested in myself. And it was the best thing I could have done. If you’re on the fence, don’t let fear stop you. You’ll get more than your money’s worth—because you’ll change yourself first, and then everyone you coach."
Silver’s vision now? To keep building her business, impacting athletes far beyond soccer, and showing other women coaches and moms that it’s possible to lead with confidence, balance, and belief.
Ready To Create Your Own Transformation?
Discover the certification program that helped Silver Edwards go from drained
soccer coach to thriving mindset mentor.
