Guest Interview: Certified Coach 0-$500k (Breanne)

Season #22

My badass guest today is PPT Certified Mindset Coach and founder of The Elite Competitor Program, Breanne Smedley!

When I first met Breanne in 2019, she had just taken out a new credit card to pay for the MCA Certification. Now, Breanne is making $500k per year AS A MINDSET COACH.

Yep, you read that right.

After graduating from The Mindset Coach Academy, Breanne went on to start The Elite Competitor Program with her sister-in-law, Kristina. Their focus is to give female athletes the mental skills they need to navigate the normal pressures of their sport AND give support and accountability tools to their moms. Today, their business is expanding in every direction with no signs of slowing down.

What I love about this episode is how Breanne takes us through her evolution. She didn’t go from $0 to 500k overnight. Her path to 500k was riddled with self-doubt, failure, dead ends, and general hard stuff. Her success comes from her determination to keep putting one foot in front of the other. Today, she’s giving us an inside look at her mindset and business journey to 500k.

If you are considering joining us for our Mindset Coach Academy Certification program in the spring, or simply want to know what it’s like to become a Mindset Coach, this episode is a must-listen. Breanne is one of our most successful students, and a living example that it is possible to do good work in the world and make money.

Listen, share, rate, review, and connect with Breanne!

Follow Breanne Smedley:
Instagram: @elitecompetitorcoach
Podcast: The Elite Competitor Podcast

If you are inspired by Breanne and are interested in becoming a PPT Certified Mindset Coach…


Here’s a glance at this episode:

[1:00] Breanne gives a quick intro about her business, The Elite Competitor Program. She talks about why she chose to take the leap and join MCA Certification as new mom, high school teacher, and volleyball coach in 2019.

[7:13] While going through the MCA Certification, Breanne started to feel a responsibility to share mental training with her community. Although she didn’t have a clear vision at the time, she made the choice to put one foot in front of the other.

[13:34] Lindsey and Breanne discuss how she scaled from $60k in 2020, to $120k in 2021, to $500k in 2022.

[17:00] Failed launches, zero enrollments, and messy marketing are all part of the process. Breanne shares her one regret: Not trusting herself more from the very beginning.

[21:09] Breanne talks about about her failed launch in 2020 and how that failure helped her pivot her business and forge the right path. Lindsey and Breanne talk about what it really looks like to “fail forward”

[28:00] Neither Breanne nor her business partner, Kristina, had any experience in business. Lindsey and Breanne get into the importance of both action AND mindset. Breanne talks about finding her niche as a Mindset Coach for female athletes and their moms.

[31:50] Lindsey asks Breanne about the future of The Elite Competitor Program. From a Costa Rican retreat to expanding their business to include training for coaches, Breanne shares what’s next.

[33:00] Wrapping up this episode, Breanne encourages moms of female athletes to reach out and talks a bit about her podcast, The Elite Competitor Podcast.



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