Welcome to the Mindset Coach Academy Podcast. I'm Lindsay Wilson and I am a high-performance mindset coach, a mom, a former professional athlete and entrepreneur. I help coaches and high performers optimize their mindset to improve their coaching, their performance and those of their athletes and their lives. Here you'll learn all about mindset, how to live it, how to teach it and how to sell it. Hi guys and welcome to the Mindset Coach Academy. It is Mental Monday where we talk about one tip, tool or technique that you can implement in your life and I'm talking today about how to become a Mental Performance Coach. Now I just wrote a book on this called How to Become a Mental Performance Coach and you can get your copy at www.positiveperformancetraining .com forward slash guide. I want to talk today about learning to sell Mindset Coaching.
Now for a lot of people they have an immediate resistance to this. They think, well I don't want to charge for Mindset Coaching or I feel bad about charging for it or do I really have to sell it? I don't want to make a ton of money at this. And what I want to tell you is that learning to sell Mindset Coaching is really about learning to sell yourself on the value that you create. Now as I've talked about before you also have to learn how to communicate that value and understand your customers. That is true and do the scary work of getting out there and hearing no and all that kind of stuff.
But that aside, that's sort of like next level. The first step is really to believe in the worth of what you can deliver. And when you do that regardless of what level you want your company to get to income wise, the ability to sell yourself on what you deliver and the worth of that is a really important step because when you do that you stress test yourself and how you deliver it and you force yourself to step up because you start looking at the cracks and you're like okay I could get better at this or this delivery could be better or this tool isn't helpful but this one is really good so I need to go harder on that one when you do that you get better at coaching and so I want you to think less about in the beginning at least selling as like I only need to do selling if I want to make a lot of money And that is true, that you need to get good at selling if you want to make a lot of money. But it is also true that just to be good at coaching, you need to learn how to sell it. It's really, really important because when we do that, we step up and we go out into the world taking ourselves more seriously. So whatever you want to do with mindset coaching, don't give yourself the message that you don't need to learn how to sell it because you do.
And don't give yourself the out because a lot of times that's just playing small. You can learn how to sell mindset coaching and regardless of what you wanna do with it, you need to learn this because it's about taking yourself seriously about your clients, your students, your athletes, the people that you lead, also taking you seriously. And when they do that, they take the work more seriously and therefore they get more value out of it.
Do you see how that works? So learning to sell mindset coaching is a really important part of all this for everyone. And we teach this in the Mindset Coach Academy. It is a really big part of what we teach and it's not just about making money, although that's part of it. But it is about knowing our worth and our value and stepping up big to deliver that value, okay?
So get your copy of how to become a mental performance coach. It's a guy that really will walk you through so many of the questions that I hear from you guys. And by the way, probably a lot of questions that you didn't even know you had. So get your, and plus it also just gives you a ton of free resources on the six step framework we use with our clients. It talks about different levels and stages of your business.
It just has so much jam packed in it, it's totally free. PositPerformanceTraining.com forward slash guide to get your free copy. We'll see you next week, bye for now. Hey, if you love this episode, make sure to check out all of our free and paid resources over at positiveperformancetraining.com. You wanna take mindset training to the next level, we got you.
But here are three more specific ways. If you wanna take mindset training and live it more in your life, definitely subscribe to this podcast. We send out bonus episodes, we have our mental Mondays, we have interviews and training episodes, definitely subscribe. If you wanna teach it, meaning taking it to your athletes or your clients, I highly recommend psychology of competition. Again, you can check that out at positiveperformancetraining.com.
It is a great course that will teach you and your athletes how to have pre, during and post competition routines to up your performance. And if you wanna learn how to have a mindset coaching business, in order to sell mindset coaching, highly recommend signing up for our wait list for our next certification cohort, which usually opens about once a year. But in the meantime, go to positiveperformancetraining.com and check out our ultimate mindset coaching toolkit. Well, it will show you exactly how to get started with your first mindset coaching client. Again, go to positiveperformancetraining.com for all of our free and paid resources.