Hey guys, real quick, Lindsey here. Before we get into today's episode, I wanted to let you know that the next enrollment for the Mindset Coach Academy Certification program opens in October. So if you've ever wanted to be a Mindset Coach or maybe you already are one and want to take it to the next level, I want to encourage you to check out all the details at positiveperformancetraining.com, click on certification, and while you're there, that little insider tip is to join our waitlist because the waitlist gets first dibs at application and enrollment.
All right, so onto today's episode. If you're interested in being a Mindset Coach, do check out the certification program.
Hi guys, and welcome back to the Mindset Coach Academy podcast. My name is Lindsey Wilson, and I'm sitting in my studio in Seattle, and we are just finishing up summer and getting ready for a great fall. By the time you're listening to this, we are probably opening up the doors or soon to be opening up the doors to the Mindset Coach Academy. So that means that it's probably October and you probably got your kids back in school.
We're all waiting for that. And you're probably getting back into some sort of routine. And maybe you got some time on your hands or just a little bit to think about what you want in your life and in your career. And that can be fun. And that can also be painful. And that can be confusing.
And maybe that's why you're here. What I want to do today, and I apologize if it sounds like I'm breathing hard, I just got off the bike. I did my Peloton workout.
And I kind of do my best thinking as probably many of you do after I work out. And so I really wanted to get on and talk just about the certification today. I wanted to break it down. I wanted to talk about some of the big things that you should be thinking about as you're considering it. And I just wanted to connect with you sort of like as if you and I were sitting down, well, actually, I have my little spin drift seltzer water here. So it's as if we are sitting down and having coffee or having a spin drift and really talking about whether the certification is right for you. So if you're still listening to this, it's likely that you have considered the certification. Maybe you've gone so far as checked out all the information online, figured out when it started, figure out the pricing and all that. So I don't want to go into too much of that all that's available online. Excuse me, but what I wanted to talk about was really what the certification does. And of course the overarching goal is to train mindset coaches, mindset and mental performance coaches. The world needs more of us.
I know there are a lot of you sitting on the sidelines so to speak, waiting for somebody to say it's your turn. Here's where you can go. Here's where you can learn.
You're ready. And I say that because I believe wholeheartedly in our certification. It takes people from wherever they're at, whether they've been doing a little bit of mindset coaching or whether they have done none at all to being able to work with clients. And when I say work with clients, I don't mean just follow a script. I mean create change, get results, create value in the world. That is what we are doing.
That's why we don't rubber stamp anybody. You can go onto Udemy or I don't know Masterclass or look online and you can get all kinds of certifications and probably some that are mindset, mental performance, what have you. But they are none like ours because we actually train you and we actually care because you're going to be using our name. We want mindset coaches out in the world taking mindset coaching to every niche possible and we want you doing it with integrity, authenticity and really doing it the right way. So we have an application process. We train you really, really well in big groups and small groups and you practice with your peers and with other people in your life. You learn and you practice, practice, practice, practice until you get certified.
And so it's not a rubber stamp. We help you along the way. But really what I think the certification really helps you do is so many of you are sitting there like, should I start a business? Should I go back to school? Should I get health coaching? Should I go for life coaching? Should I, I don't know, do nothing, which is probably what a lot of you are doing.
And I don't say that with any kind of judgment. Like it is hard to know which way to go because if you Google it, you're going to see all kinds of stuff. You're going to see all kinds of free stuff. And truth be told, you can learn a lot in books and podcasts and YouTube videos and a lot of it's free. But the problem is, is that you still don't know what to do. You still don't know what path to take. You still don't know if every step is going to get you to where you want to go, which is the destination of actually helping people. And so we've done that many, many, many times with people just like you. And so I tell you all that because I think with so much going on in all of our lives and so many resources available, it's like we get paralyzed with indecision.
and something brought you to here today, to our community. And if you've listened to me for a while, you know that I don't bullshit. And I didn't create the certification until I was really sure that I knew what I was doing, that there was a market out there, and every time we've done it, we get more and more validation that the world is looking for this and that our coaches finish our certification ready.
And you can learn, you don't have to take my word for that. You can look on our testimonial page and our success stories. You can check out any of our certified coaches that are actively working at building their business and they're doing it the right way. And some of them are going big, and this is their full-time job. Some of them are going smaller and keeping their day job and doing it as a side hustle. Some of them are just doing it with their team or with their own kids. People take it wherever they want.
Some people are going corporate. That's up to you. But what I can promise you is that you are going to be trained. And by trained, I mean being able to get results.
That is all that matters. So let me break down what actually happens in the certification. So again, we have an application process where you apply, you do a video, you get on the phone with me, we decide if it's a good fit, and then you move forward. From there, you get invited into our private Facebook group and you get access to all of our online courses. And you get lifetime access to that. So any of the courses that you've heard me talk about, or really any of the tools that you've heard me talk about, whether it's visualization or positive self-talk or pre-competition routines, all of that are all of our courses. And you get access to all of that.
So, excuse me, we'll hydrate. So you get access to all of that and you can get started right away. There's also no rush on that. So you can do that in your own time.
Again, lifetime access to that. From there, we start on our 16-week program. And it's divided up into stages, which generally correspond to a month.
So it's four months, four different stages. You also get access to a small group breakout call. And that is with one of our certified coaches that has gone through the program, that has a business already. And that's about usually seven people, five to seven, maybe a little bit more depending on the size of our bigger group, but it's smaller. And so you get to learn in the trainings, our group trainings, and then you get to go talk to a smaller group of your peers with a coach. And that's been really helpful and really crucial for people solidifying what they're learning in the main group calls.
So stage one is coaching yourself. So you sit in the student chair and you learn every single tool you will ever teach that we teach to your future clients. So this is you, again, we teach authenticity. We do not just point at other people and tell them what to do. We practice what we preach. We walk the walk. All of those cliches are true for our certification. And I'm talking about myself first. Okay. So you're going to learn how the human brain works, how your human brain works.
And I would say that this is, if you would talk to any former students this first month, I think people are interested in it, but I don't think they quite understand how crucial this piece is. And let me tell you a little bit more why. One, all of the things that you are going to learn about your brain are things that are going to be the thing that helps you build your business. Let me give you an example. So if you're learning about how thoughts work and how your brain works with thoughts and how you can shift thoughts, you're going to need that exact same skill set when you try to sell your services to somebody and you hear no. Because guess what happens when you hear no? It's the same thing as an athlete missing a shot or missing a penalty kick or making a big mistake. Your brain is going to take off into fight or flight.
It's going to take off into negative land. And you in that moment are gonna have to practice what you learned in stage one, which is managing your thoughts. Managing your thoughts as an entrepreneur. That's just one example.
You're gonna use these tools in every aspect of your life, but it's definitely gonna help you build your business. The other thing is, as I sort of touched on before, we practice what we preach. So whatever you're going to ask your athletes to do, there's gonna be this sense of authenticity when you teach something. Because if you teach something that you're not doing yourself, it's not that they know directly.
There's just a sense of it's not landing or it's not clean or it's just not, I can't quite explain it. It's just, it's not as truth. It's not filled with as much integrity. So we really wanna work on ourselves because, and this is the third reason, we're gonna be so much more confident in teaching these things to others. And this is one of the things that I think a lot of people that come to our certification, some people have tried to sell mindset coaching before. And they've been like, and then they think it's cause they didn't know how to price or package it, which may be true.
And we talk about that in month four. That might be part of it. But I bet part of it too is you're not really sure that it works. You're not really sure that it works.
So you're selling something and there's these question marks in your brain because you haven't lived it yourself. And I'm not saying you're doing anything wrong. I'm not saying you're not living it and or you're doing something wrong in your life. That's not what I mean. What I mean is like, it's like trying to be a trainer and not having gone through your own workouts and then be like, no, no, the workouts work.
I swear they work, but you haven't done it yourself. You know what I mean? It's just, there's just, there's just, it's just misses the mark.
So month one is so crucial. And I will also say when you're talking about the transformation that people make, some people think this is about building their own business. And yes, it is. But to build your own business, you become the person that is capable of building your own business.
You see the difference? You become the person capable of doing that. And when you come to the person that is capable of building your business, you can do anything you freaking want to. You can choose not to build a mindset coaching business. Go do something else and you're going to do it way better than you would have if you hadn't gone through this training. So month one, sitting in the student chair coaching yourself.
Stage two is our performance visualization specialist. This is, I love these spin drifts. Does anybody else love these? I'm doing the lemon right now.
Gosh, it is so delicious. Stage two is the performance visualization specialist. Now this is the second certification in one. You pay one price for the certification and you actually get two. You become a positive performance certified mindset coach.
That's the main one. And then you also get certified as a performance visualization specialist. You're not going to see this anywhere. The way that we teach visualization is totally different than what you will see anywhere else because I studied all these different places and I put it together and I worked on it myself as a professional athlete and then I've taken it to thousands, tens of thousands of athletes and so have my coaches and this stuff works. Again, you're going to learn it as a student. So you're going to practice visualization, learn the techniques, then you're going to practice it on other people.
We did the training wheel on this. You're going to learn it. You're going to learn it through scripts. You're going to learn it through many of our tools and then you're going to learn how to do it yourself. And this is just a ton of practice. This is crucial. I always equate this certification, the visualization certification, the ability to deliver guided visualizations as a superpower.
It will allow you and I'm not even talking about your clients. I'm talking about yourself, your loved ones. Imagine your kid going into a tryouts or your spouse going into a job interview or your best friend who can't sleep because she's so stressed. Being able to deliver guided visualizations is a superpower. It is something that I have used so, so many times, not even in my work.
But speaking of your work, it will drastically help your clients for a couple of reasons. It is how your subconscious brain communicates. The way that we teach it is like having an in with the subconscious. We teach you how to talk to the subconscious brain, which means you can make changes with your clients deeper and faster than they could any other way.
Okay, deeper and faster. What does this do? This allows you to get better results, which means faster results, which means more testimonials, more word of mouth.
It also allows you to do work with people. See, we were, we teach you how to record it too. So you're going to do changes, do work to help athletes make these changes, and then that you're going to record it so they can do some of that work on their own. So imagine, you know, you're working on confidence and you record it and you have a story that they listen to and then they can do it on their own before they go to bed for the next week. They're going to come back to that next session having made way more changes on a deeper level than just working with you once a week. Again, that's great for your business. That's great for their results. They could also take it into a game.
So, you know, they have a weekend tournament, they're playing eight games in five days or something, you have a pre-competition guided visualization that they listen to, they put your record, they put it on their phone, boom, they have that routine and they're gonna listen to your voice in their earbuds as they get ready for competition. Wow, it is such a superpower, it's amazing. So, again, that's gonna help your bottom line too, because you're gonna be able to make these changes, you're gonna be able to have more clients because you have this way to help them that isn't just you on the phone with them all the time. This is crucial, especially if you want life balance, especially if you have kids, especially you have a job, this is really, really crucial, okay? So, that's stage two, the performance visualization specialist training, that's our second certification within the main certification, okay? Month three, this is all about learning how to work with clients, okay? So, this is where the rubber beats the road, this is where you're gonna have your first practice client, this is where you're going to learn how to break down sessions. We teach you with our six step positive performance framework for working with clients. During the certification, you get to use all of our worksheets and all of our resources, so you can sit down and be really professional working with your clients on these six steps.
And here's what, if there's any sort of question in your brain, I see a lot of people getting really caught up on not knowing what to teach, because they get too worried about teaching either everything or teaching the perfect curated process that's so unique to each individual person. Listen, in month three, you are going to learn our system, and let me tell you this, you are gonna have so much relief because our system works, it works. And it is going to give you so much confidence because it's a proven system. So, you're not gonna have to sit there twiddling your thumbs, doing endless research on YouTube and reading just one more book, meanwhile you've read like 50 of them, trying to figure out exactly what to teach. I'm gonna tell you exactly what to teach, and you're gonna be so happy that I tell you what to teach. I have seen so many people sit in paralysis analysis trying to figure out what to teach. Stop.
It's not worth it. Now down the road I absolutely encourage you to find your voice, to teach what you want to teach, to take new things, to kick out some old things, come up with your own process is great but you don't need that in the beginning and what it does is it creates a way to procrastinate. That's all it does and what I will also tell you is that 99.9% of athletes and I would even venture to say humans pretty much need the same things. Okay?
Someone is trying to get from point A to point B and there's a barrier in the way and that barrier is often their brain. Okay? So most people think their problems are very very unique and they're not.
They're pretty much all the same. Now I kind of joke when I say that because of course you're gonna find ways to help that individual within that session but it's not so different and so unique that a framework isn't going to be really really helpful and again I'll go back to like the personal training thing. Like if you know someone wants to get in shape sure you know are you gonna maybe work on if their hips are tight do a little different exercise here and maybe do a little bit more back. Sure there's probably some assessment that you do and of course we have an assessment that we teach as well but for the most part if someone's trying to get in better shape and you're a trainer a lot of people are gonna follow the same system right. There's gonna be little tweaks here and there but you don't need to come up with an entirely new system that's unique to every individual person and so anyway so that's stage three and this is going to help you a lot a lot a lot a lot.
Okay now stage four is pricing packaging and taking your gift out to the world. So what I will tell you is that this can be scary a lot of people can worry that I don't know it's like scary to put yourself out there and it might feel like oh my god I have to like tell people that I'm doing this but here's what I want you to know. First of all we're gonna teach you so much in those first three stages that you are going to be excited. Remember you're gonna have learned all this as a human you will have practiced it you will have practiced clients by this time and you're gonna feel so confident. Don't compare it to how you feel right now you're gonna feel so confident in three months that you're gonna be like I can help people this is so awesome and then all the questions you have about pricing and packaging and how to sell to people we have all that we have scripts we have pricing examples we have a specific way that we teach pricing which is called value-based pricing that even if you're already a mindset coach this by itself is worth the price of admission because you can serve so many more people and create a life and make so much more money in the way that we teach that it's again it's worth the price of admission even if you already have a mindset coach in the future. business.
So month four is all about getting you ready to get your gift out to the world. Probably have your first paid client for a lot of you depending on where you are with your network in your community and then you're going to graduate and when you graduate you're going to get all your certification requirements. There is no busy work in our certification. You have practicum which you're going to be working on from probably week three and that's 30 hours. You're going to have a case study that you work with your first client. You're going to be able to package and sell for your very first paid client if you want. All of it is work that is for your business. It is all things that are going to create value in the world that are going to get you prepared. So again this certification is not just about a rubber stamp. It's not just about some badge that you put on your website.
All that we have that. It's capable of having a profitable passion filled business that you love, that you feel fulfilled and you get to create value in the world by helping people and creating an awesome life balance. That's what this transformation is and it's all about you becoming the person with the brain that is capable of doing that. That's what this is. So certification applications are opening very very soon. It is an application and I hope that that's excites you because that means in our certification it is a curated group of your peers and we have had the most amazing cohorts go through a program.
I'm so proud of the results they've gotten in the world for themselves and for the clients and I would love to have you join us. So check out positiveperformancetraining.com forward slash mca certification. We also have our free guide how to become a mental performance coach which is positiveperformancetraining.com forward slash guide okay so you can get that free ebook.
Join the wait list because we open enrollment or applications I should say for enrollment first to the wait list okay so get on that wait list. All the information is positiveperformancetraining.com. You can also email us or you can come on Instagram and check it out at Lindsay Positive Perform. I'll be talking a lot about the certification and the amazing students that we're going to be welcoming into this class and I hope to join you. I hope you join us in the certification this year. Alright guys if you have any questions let me know and I will talk to you soon.
Bye for now.
Hey if you loved this episode make sure to check out all of our free and paid resources over at positiveperformancetraining.com. You want to take mindset training to the next level we got you but here are three more specific ways. If you want to take mindset training and live it more in your life definitely subscribe to this podcast.
We send out bonus episodes we have our Mental Mondays we have interviews and training episodes definitely subscribe. If you want to teach it meaning taking it to your athletes or your clients I highly recommend psychology of competition. Again you can check that out at positiveperformancetraining.com. It is a great course that will teach you and your athletes how to have pre-during and post-competition routines to up your performance and if you want to learn how to have a mindset coaching business in order to sell mindset coaching highly recommend signing up for our wait list for our next certification cohort which usually opens about once a year but in the meantime go to positive performance training.com and check out our ultimate mindset coaching toolkit. Well it will show you exactly how to get started with your first mindset coaching clients. Again go to positiveperformancetraining.com for all of our free and paid resources.