Welcome to the Mindset Coach Academy podcast. I'm Lindsey Wilson and I am a high performance mindset coach, a mom, a former professional athlete and an entrepreneur. I help coaches and high performers optimize their mindset to improve their coaching, their performance and those of their athletes and their lives. Here you'll learn all about mindset, how to live it, how to teach it and how to sell it.
Hi everybody and welcome back to the Mindset Coach Academy podcast. Today I have a very special guest in Casey Jaycox.
Hi Casey. Greetings.
Hi. We're going to get right into it. We're going to start with some sports stories because we love sports stories and I know a lot of you that are aspiring mindset coaches have these stories. We talk about it in our eight day challenge about the messes in our life, how they qualify us to help other people and many of you have it in your mind that they disqualify you.
Some thing that happened in your past a lot of times in sports sometimes not and really the power of turning stories into something. I think that's kind of our focus today but as Casey or Casey and I talked about we're not exactly sure where this is going to go as usual but we're going to start with that. Casey, first of all, tell me a little bit and tell our listeners, tell our listeners already know a little bit about you and what you're up to these days.
Speaker 2: Yeah. I'm a dad of two amazing kids, a 17 year old son, Rider, a 14 year old daughter Riley. Both keep me busy, Rider's a high school golfer aspiring to Plains College.
See where that goes and my daughter's a 14 year old freshman Hooper. Married to my wife Carrie 24 years with 25 in February, which is freaking pretty cool to say. I spent 25 years in corporate before leaving in March of 2019 to write a book I always want to write called Win the Relationship Not the Deal. I started a podcast for Fathers which selfishly I get free therapy every week. It's called the quarterback dad cast and the purpose of that was to really interview dads regardless of what your job does.
Pardon my francais here. Our kids could give really two shits what we do for our job, but are we a dad? And so I really, that's fun about those conversations bringing that to life. And then coaching found me. I did not plan on getting into coaching or speaking, but it's the power of surrender and the power of just letting things happen. It's what I'm meant to do. It's like playing quarterback on a bigger stage.
As a former college athlete, I love sports and now I'm helping drive, really helping driver on log. I call them three superpowers we all have that these skills just lay dormant sometimes, which is the power of humility, vulnerability and curiosity, which I think every leader has the good ones have it, the best relationship builders have it. And I'm helping companies, all industries really drive sales results through those three, I would say superpowers.
Speaker 1: Yeah. And so your background is in sports and sales, which you know, I think that that makes you particularly relevant for our listeners. And I wanted to talk about, you know, I think there's a lot of people sort of on the sidelines, right? Of wanting to, let's say be an entrepreneur or share their message on a bigger stage. And many of them come through our certification to be a mindset coach or a mental performance coach.
And I think one of the things that you can really offer is the sports background, then the sales background into really doing your own thing. And sort of how that all played out, because I think again, there's a lot of people that are like, huh, could I write a book? Could I speak?
Could I coach other people? And I'm just interested in your journey. But I want to start where we talked the other day about what happened to you at 17 and how that has impacted you. So if you'll tell that story, I think we could kind of go a lot of different places from there.
Speaker 2: Thank you. I love telling story. And before I forget, we got to give love to Kirby. Yes, we do. Because we're not here with our boy Kirby, Kirby Reynolds.
Speaker 1: Kirby is my first cousin who's like, you need to talk to Casey. And I was like, all right, he never told me that. So I was like, okay.
Speaker 2: And he's like, you need to talk to Lindsey. So, um, so I um, little sarcasm whenever I talk about my football journey, I got to give love to Uncle Rico from Napoleon Dynamite. Those that know that reference might get a giggle.
Those that have no idea, just Google it and it'll make sense. So I was, I was the, you know, typical, um, average athlete, um, uh, didn't really believe. I mean, I, I, I, I believed in myself, but I didn't really believe. I a little bit of self-doubt, like we all do. Which is why I don't, this is a video podcast, but there's a belief sign behind here. But it's a reminder that I believe what I do matters. Something like I coach my, all my clients on like, you got to start with belief every day. And so if I could go back as a 15 year 16 year old, whatever it was, and I wish I started with that each and every day, I think it would have changed a lot of how I show up.
And sometimes either that comes within or sometimes it requires someone else to speak truth into you, which is where confidence usually happens that, you know, from someone outside the home and shout out to guy named Charlie coach, Canoone, coach Marty Osborne, coach Glendake, his coach, coach Jeff Schumake. Um, they saw something to me as a 16 year old and they said, Jay Cox, your stock's rising. I was like, what the hell does that mean?
I didn't even know what they were talking about the stock market completely oblivious to it. And they saw me because I was, there was a junior that was, I take the back of a sophomore, my same age, we're both playing quarterback. He was already playing on JB.
I wasn't the sophomore team. So that that story is written, probably going to be screwed. This guy's probably going to start. Yeah.
I wasn't even thinking about that. I was just like, yeah, I'm having fun. I'm on the sophomore team on the starter and doing all these things. Well, that, and then the last, last game of our sophomore year, I got pulled up to JB and shared time with this other kid and played well without knowing really, I played well.
And that's when I said, my stock's rising. And at the end of the season, my head coach Marty Osborne said, Hey, you got a chance to be our starting quarterback, but I would not, if I was you, I would not play basketball, baseball. You got to get in the weight room. You got to get faster.
You got to get stronger. That we set goals together. And that's where I really learned the power of visualization. I can close my eyes.
I can see it. The goal sheet that sat right next to my bed bench, squat, clean 40 times, this number of times we're thrown per week. This is what we're running per week. And I was like, okay, well, I'm just going to follow that script because that's what coach told me to do.
And if I do that, I'm going to start and I really convinced myself of that. I ended up beating him out, winning the job. I was a cerebral quarterback, had an okay junior year.
And I learned a lot about like the power of like being a good leader and teamwork. I mean, one, one game, I went three for 11, three completions out of 11 attempts. That's not very good, but I had eight drops on a wet night. And I got interviewed after the game. The reporter said, Casey, man, tough night, three for 11, we had eight drops.
He threw it well. And I said, no, it was on me. I didn't make it easy. I should have put the ball on the other shoulder and made it, you know, just, it happened like that.
So I was like, okay, I knew I was taking one for the team and not throwing people in the bus. Well, that junior summer, throughout the junior year, I went to the University of Washington football camp with my teammate who was getting recruited by them, just went because he went, had a great camp, not knowing how great it was. Well, at the end of the camp, I got named most of the Ival quarterback of the camp. All of a sudden, now I'm on UW's radar. I went to Central's camp. We did very, very well in that camp.
And all of a sudden, now I'm like, holy shit, I got it. This is going to be a good senior year. Fast forward to the last play of our jamboree.
And for those that don't know, a jamboree is when you play a practice game against other teams. And we had, we were throwing the ball all over the yard. We were running up and down the field.
We were like, this is going to be a heck of a senior year. Like everything I was going to do, we'd seen until the last play of the game, I get put back in the game for whatever reason. And the snap is slow. I get a guy shoots the gap between the center and the guard. His knee goes on top of my toes. I can't move now. And all of you can visualize what a catcher sits like.
I'm in a catcher stance because I was trying to get out. And then a guy hit me from the back and it felt like the tongue on my shoe flew off. Four bones broken immediately, did not know it. Went into shock. I stood up, tried to take a step, collapsed.
Trainer came out, typical high school trainer. I think you'd be good. Give you some hyperprofen. I saw you be back on Monday. I'm like, okay, good. All of a sudden pain got worse, pain got worse. I felt tears in my eyes.
Car right home. I'm like, mom, dad, something's not right. Took me to the ER to get it checked out. Two hours later, I'm in surgery, a pin, four bones broken, my senior year's over. I'm like, oh my God, what the F just happened. Like everything I work for.
I mean, I didn't talk about like how I won that starting job. I'm up at, I'm lifting before school. I'm lifting after school. I'm throwing to anybody. Well, it's a shop teacher, my sister, the band teacher, girl scout, anybody's going to catch the ball. I'm throwing to him.
And now Lindsay, I learned a life lesson about next man up, the world, the next woman up, the world will move on. So the guy that I beat out, he was playing tight in for us that year. He now had to go play quarterback.
His name is Shane. Now, after the first two or three games, I'm all I'm thinking about is I hope he sucks. I hope he plays the worst game ever. This is my team.
How could this happen? All the negative self-talk, I'm in the depression. I mean, horrible mindset. And I've, something inside of me said, you're not going out this way. I went and talked to my high school coach, Marty Osborne. I said, coach, I'm embarrassed by my behavior. I'm struggling. I'm a captain. I'm not acting like it.
I'm a disaster help. He's like, I'm so proud of you. I'm like, did you just hear what I said? How are you proud of me? He goes, the fact that you had the stones, the vulnerability to come, ask me for help, I love it. I go, we're going to find a role for you.
I'm like, what kind of role? I just had a piss poor attitude. He's like, he was, J. Cox, you know this offense better than I do. I'm the coach.
I really do. You're going to go up in the booth. You're going to call offensive.
You're going to call plays, you're going to be my offensive coordinator. It was like a vacuum lens. He sucked all that negative energy out and also now had, now had a role at purpose. And there was a, it was, it was not just about me.
And I, and it was such a great life lesson. Cause now this guy that had to go play quarterback, he would take us to the state playoffs first time in 20 years. He broke our single season passing yardage record first time in 20 years and he was named second team all league, all things that I wanted to achieve instead of making it like, Oh wow, look at, I didn't get.
Now my mindset was like, wow, look what I helped him achieve. Cause I was a captain. I was a teammate. And so fast forward to my then, I think I had like 10 plays I got in the end of the year in the playoffs when I was like finally clear to play and a U-Dub said, Hey, we want you to walk on. I was like, yeah, I mean, they probably said that to a lot of people.
I was like, no, thanks. Central was the only place that kind of made me feel loved. And they said, Hey, we feel like we got a diamond in the rough here. Like no one knows about you. We do. And you got no film on, but we've seen you throw and we want you to come play. And like, okay, I was like 12th in the depth chart when I got there and up, you know, was able to play behind a guy named John Kittner played in the league for 17 years. And I started for three, my sophomore, half of my sophomore year, my junior and senior year. And because of all that adversity I went through, yeah, it prepared me to like, yeah, of course I'm going to be the starting quarterback central, which is going to take time. And that mindset led me in the sales of, of course I'm going to be successful. So why wouldn't I?
I've already been through these tough things. And it's not, it's not arrogance. It's confidence.
And I've, I had to learn, I actually recently wrote about this, the difference between, because arrogant people usually have an ego, confident people have the humility to say, I don't know, I need help. So anyway, I'll stop there to see if that story resonates or I love that.
Speaker 1: I mean, like I said, I think that there's a lot of people with some story. And of course we attract a lot of people that are, that are in sports. And, you know, I always talk about the fact that I didn't make the WNBA. And at the time I was like, this surely disqualifies me from whatever. And in that point I did want to be a mindset coach.
And I was like, well, but I didn't try to use my mindset and my work ethic to get to this level and it's not working. Instead, I know now that that qualifies me to help somebody else. Like the stuff that we have gone through and whoever's listening has that story. And that's one of our first steps in our, actually it's the first step in our eight day business building challenge to read because a lot of people are have these stories and they, they kind of spend in my experience a lot of time thinking about this thing, whether subconsciously or consciously, and they're like, well, I couldn't do it because I didn't go to UW or because or whatever.
And I'm just wondering for you, how quickly after that, did you realize that that story was the thing that was propelling you forward, not the thing that like you didn't do? Do you know what I mean? Yeah.
Speaker 2: I mean, you make me think of that one of my favorite Tony Bennett coached Virginia, said life adversity is life's golden ticket. Yeah. You know, I think knowing I got through it and I came out of the side confident because I faced the thoughts that were negative anxiety and get me in loop and get me stuck. I, I guess I got to go talk to somebody and help, which maybe that's a gift.
Maybe it's, I don't know, I don't know how I did that. But when I went, when I think once I got to college, my freshman year, when I first felt like, okay, I'm like, nobody here now, but it's okay. I've been through this.
Yeah. And I know, I know that I have the skill set to do this. I believe I because I put in the work and I know that I've heard people speak truth into me and I, and I now I believe in myself and even
Speaker 1: like, you were doing it at the time though. I mean, did you like, I'm just kind of, it's, I think like a lot of people like kind of look back and then they start seeing the goal that was there.
Do you know what I mean? And I'm just like yours maybe was a little bit faster than most people, but I'm just wondering at the time, did you recognize how you were able to do this that maybe a lot of other people couldn't?
Speaker 2: I don't think as clear as I am now without a doubt. I think at the time it started to kind of, but as I've gotten more older in life and I've now obviously almost 50 years old, that sounds weird. It definitely, I see back now like that, that experience 1000%. I mean, I know it in my heart.
Now, whether that's my own truth, the story I'm telling myself, if it helps give me more confidence, who cares? Yeah. Right? It's, it's, it's my truth. And so to answer your question at the time, probably a little bit, but not to the extent I know now. Yeah.
Speaker 1: Well, again, I think people that listening, it's, it is like, if you tell yourself that it disqualifies you from helping other people, then it disqualifies you from helping other people or you work on finding the gold in it. Cause I do think that that's, that's part of our process. It's like, sometimes it does take some time to really think about how it built you up to be tougher or more resilient or having gone through some stuff and, and, and how you, how you grew going through it. I think sometimes it does take a lot of times life is busy and people don't necessarily take the time to like even journal or write down and be like, what are the things that I gleaned from that experience? I mean, I know you're doing a lot of writing with your book and stuff. I mean, how was that? Did you find sort of more gold as you were digging as you were writing? And I know you speak about this a lot.
Speaker 2: Yeah. I mean, just like anything like, okay, I'm going to be the starting quarterback. Well, here's what you got to do. When I first was going to write a book, my first negative self-talk, because we all have these thoughts, you know, I think there's science says, average 80,000 thoughts a day of those, of those 80, 90% are negative. You can't write a book.
Dude, you're a frickin 3.2 football guy that went to Central. Why could you write a book? And everybody who thinks you're a dipshit's gonna say you can't write a book. Yeah, I can, because I just spent 20 years as a number one seller for 10 consecutive years.
I can definitely write a book. Yeah, I don't know. I don't, I don't, I wasn't a 100% English degree guy and 1600 M.S .A.T. But I know how to write an email.
I can write a book. And so I positive this is self-talk to went through it. And so now I said, well, okay, to be a starting quarterback, I had to go to the gym, had to throw the football. Well, to write a book, I've set the same goals. So for four months, I wrote in my calendar, I 9 to 1130, right? Yeah, I wrote every day. Yeah, some days I thought I was Beverly Cleary, Ramona Quimby, AJ. Some days, I thought I was, you know, the worst writer ever.
Right. The days I sucked, it was probably pretty good. The days it was good, probably wasn't that good. But it was the consistency. Yeah, habit of doing something and can make it a choice to show up.
And four months later, I'd written a book. Yeah. So I think anything like, you know, again, there's a belief sign behind me that is why not me?
And I think sometimes that's one that what I love about the coaching world is getting people to think someone's gonna do it. Why not you? Right?
Right? It'd be like a Barack Obama, someone say, Hey, you're gonna be the first African American president. We don't put blacks in the office. Why not? Yeah, I told my daughter, imagine sometimes I joke that I go, imagine how cool it's gonna be to the first female president of the United States. I hope she doesn't because I make our family life a little weird, but someone some females gonna do it. Why not you? Right?
Speaker 1: So I mean, the power of stories is just so big. There's just so there's so much there. Okay, so let me move. I want to move a little bit into a lot of people listen to this want to get into coaching or speaking or some sort of way of like merging their experience and and having an impact with making money, whether that's full time or part time doesn't really matter. Tell me about that transition because you were obviously very successful. You're successful in sports that you're successful in sales, not without your ups and downs as we just talked about many downs. Tell me about that transition into basically coaching and speaking and writing.
Speaker 2: Yeah, so I love telling the story. So I did not plan on being a coach. When I left corporate in 2019, and at a year of networking after I wrote my book, and then I started hearing about this coaching thing, and then I had a CEO say, hey, I'm thinking for a coach for my vice president's sales, do you know anybody?
Speaker 1: And do you call yourself an executive coach, or a sales coach?
Speaker 2: I guess I just call myself a sales and performance coach. Okay, cool. I have a mastermind that we're launching called a master, I mean, an elite mindset. So I don't really know, maybe don't put a title on it per se, but this CEO was saying she was looking for a coach in it, and whatever reason, my first thought was, well, I'm your guy. And the reason why I didn't say I'm your guy, I'm gonna say because I did not go to coaching school, I was not certified. And that was the story I was telling myself, and I think I've found that's a lot of thing that does stop people. Now, I think there's some coaching certifications that are fantastic, and if that's your path, awesome.
For me, I'm not going down that path, and I'm completely comfortable with it. So once this conversation, once this CEO told me she's looking for a coach, and I just let it go by, I called a guy in Toronto, his name's Andrew, and this is what I say, Andrew, I love your advice. I think there's these opportunities for me to coach, but I'm not jumping at him because I'm not certified. I love your thoughts on what do you think I should do?
Well, how should I deal with that? And he just looks at me on Zoom, he looks down, he looks back up, he goes, hey, Casey, can I be honest with you? I said, that's why I called you. Yeah, he goes, no, I'm gonna be really, really honest with you, I don't know if you're gonna like it. I don't know if you can take it. I said, okay, let me challenge you. I said, I've thrown four interceptions in the first half. I've been booed. I've been a part of the biggest deal in K-Force history, been a part of the biggest flunk in K-Force history.
I've had to watch film, I've had to be, I've had to role play and practice sales conversations in front of people, and just completely embarrass myself. Yeah. I can take it. He's like, okay, good.
So what I heard about you as you've done A, B, and C, you've achieved D, E, and F, I say, yep. He goes, okay, good, good. Then I want you to get out of my mother effing face and stop wasting my mother effing time. I was like, what? He's like, hey, dumbass. And he holds up my book.
He goes, here's your certification. Are you kidding me? I was like, oh my God.
Yes, thank you, awesome. I was like literally like a five-year-old kid. I could not wait to get back at recess and talk to my buddies. And so I hung up the phone with him, called the CEO back, I said, Leslie, are you still looking for a coach?
She goes, yeah, I am. I go, I think I found your guy. Can I tell you about him?
And I described myself in third person. Oh my God, I love this story. And she's like, oh my God, who is it? I go, it's me.
When do I start? She's like, what? I go, I know. But guess what? You're gonna be my first.
I know it didn't sound right. That just came out, but someone's got a bet on me. If after three months, if I've not made an impact on your vice president sales, I'll give you all your money back, but I'm convinced this is my path. I know I'm supposed to do this. I'm not gonna guess. I've done this for 20 years. I wrote about it. I'm gonna teach your sales, your vice president sales, how I did it for 20 years, how I built relationships, how I won people, how I continually do it. These are the same principles I teach myself. When do I start? She's like, F it, let's do it. And I've not looked back. That was two and a half years ago.
Speaker 1: Okay, I need to pause here for a second. So what you did as far as, so I think a lot of people in the coaching world want other people to believe in them. I mean, it was great that you called your friend and everything and that gave you a little bit of like boost, which is important. It's nice to have those people in your life. But I think a lot of people that want to get into, let's say coaching or speaking or whatever, they want other people to give them that belief and confidence and money and everything. And what you so clearly did, whether you knew it or not, is you got yourself into the place so that they would mirror it back to you.
Like, no, you're not getting on that call. What was the woman's name? Leslie. Leslie. You were like, Leslie, hey, I sort of kind of want to do this. I don't really know that I can.
Do you want to just give it a try? Nobody buys that. And it's not like you can't have doubts, but like we are going to get back from the universe, whatever, how are we feel about ourselves?
We are going to get that back 100%, 1,000%. And I think you just so beautifully like put yourself out. Then how scary is that? I mean, you got the sales background, so you're kind of used to that, but still it's a little bit different when it's you, right? Like being able to say, I don't, I've never noticed before, but we're going to get this done.
Speaker 2: Well, so that, when you make now time this back to sports, think about life as a quarterback. If I go in the huddle and saying, hey guys, let's see, let's see, Tripp's right, 34 zone. Let's give it a try.
Or if I go, hey, let's go Tripp's open right, 334, Z post X stop, come on, Nuna, let's get to the sticks. Let's go on one on one, ready? I mean, I'm 47, that was a massive uncle Riko moment right there, but I like, I was convinced we're going to make a successful play. Like it's not arrogance, it's confidence, because I believe in this stuff.
I know what I'm doing works. And I think this is where, you know, whether it's coaching or selling or whatever we're doing, we have to get comfortable with, it's okay to, if we have not articulated our value or tied what our time back to something and they don't want to pay for it, that's okay. And it's not for, maybe it's not for you or them, which is a gift on most like tying this back to sales now, a sales process or pipeline, sometimes people in selling, if there's anybody enlisting that business sales, when we try to convince ourselves that our pipeline is so great because we don't want to ask these questions or don't want to like go through or, you know, but it's okay to walk away.
Right. And that's why I think the whole mindset of winning the relationship, I'd rather win people, I'd rather win something and worry less about the revenue. If I'm being positive, I'm putting boomerangs of positive down in the universe, if I'm serving others, if I'm doing it with a belief that I know this works, it's going to happen and if, and those that want to do it, that's okay, we'll walk away.
Speaker 1: I mean, it kind of ties back to what you said in the beginning with the sign behind your head and like, I think the, the belief thing can seem like such a platitude, you know, because it's not just belief, right? There's a whole, like you said, you got to lift, you got to do the dead lifts and you got to get up in the morning. Like there's a whole lot of action, but the belief to me, and this is so much of what we teach in the certification, is like, that is a job in and of itself, because no matter what your experience was, if you went into that call with Leslie without belief, it wouldn't have happened.
Right. And like, whatever that work looks like, I mean, for me, I feel like the belief is like, it's journaling, it's meditation, it's working out, it's working on my thoughts, it's being conscious about the thoughts that I, it's like a whole lot of things. But it is work, make no mistake about it. And I just don't think many of us are taught that.
It's not just about like, I don't know, it's not woo-woo stuff, it is work. Yeah. Especially after you hear no, right? I mean, you're in sales, like to believe after you've had failure, which is of course what you did in football too, is really a lot of psychological and actionable work. Yeah.
Speaker 2: And I think a lot of it's like expectations. There's expectations and agreements. I've not closed every deal, I've been a part of this entrepreneur journey. I've already been told no a ton. But if we lose, you can still win. You can still win by attack, learning, okay, what did I do differently? What could I have done differently?
Or go ask the client, hey, great, I'm so glad you found a solution. Tell me any feedback, tell me two things that could have done differently or better. I'd love your feedback.
Yeah. Or follow, hey, tell me how, I want to make sure that the experience you had with ABC companies working out, maybe you're falling up before the person you lost to, and maybe you're showing them, how this person really does care. So like little things like that will help you along the way.
But I think a lot of the work, Lindsay, goes back to just, back to one of the frameworks I talked about in the beginning is curiosity. If you're a lifelong learner, you realize that no matter how successful or unsuccessful we are, it's just, you're just successful or unsuccessful for a day, which I love the power of, I teach this called a 1440 mindset, number of minutes in a day. When people say, I don't have time, bullshit, you have time, everybody has time. You're just choosing to use your time differently. That's okay, but be honest with yourself. And so for me, I love challenging myself.
It's hard to do. Like I finally just three weeks ago, I jumped in that cold bath world. And I hate, I've not done the full on, bought the thing, but I just filled my bathtub with, I put ice in it and then cold water. It's probably right around 60. So it's people are probably thinking, oh, you whisk it into 40s, not right there yet.
Speaker 1: I've done cold water in the lake.
Speaker 2: Okay, but it's like, but that when I start my day with that, like I'm a habit person. So I wake up, brush my teeth, jump right in the tub. I'm like, oh my God. I'm like, I'm just calm, I breath down.
Okay. That two minutes just told myself, I can do hard shit today. I go downstairs, have coffee, I gratitude. God, thanks for waking me up today.
Universe, thanks for waking me up today. And I write what I'm grateful for. And then I go exercise.
Now I'm like jacked up and ready to go. But that'll, I mean, those are like things to your point about work. You know, Michelangelo, he's a pretty good painter, right? 87, he talked about learning curiosity.
Walt Disney, he's had a few theme parks. He's had some failures. Look him up. He talks about curiosity is one of the things that made him successful. It doesn't matter what, if it's selling, whether it's a teacher, a bus driver, ask questions.
Speaker 1: Speaking of questions, we, before we got on live, you talked about your, your five swear words, I think something like that. Mm-hmm.
Speaker 2: Is this like kids? Do I need to like edit this out? Like, no, no, no. Okay.
Speaker 1: I probably should, but I drop all the time. Okay.
Speaker 2: So let's think about swear words, everybody. We think about a good old fashioned shit, a goddammit, which rest in peace, my dad could drop the best goddamits in the world.
They were just like intense and my sister and I would laugh as kids because it was like so scary when you drop a goddamit, Casey, but then it made me laugh. Let's see if we got some shits, we got some Fox. Those are some good cover bases.
Yeah. The swear words I'm going to teach everybody are really, really bad and these are need to, should do, want to, have to and can't. And you might be thinking like those aren't swearing. In my mind, there's massive swear words because all those words do are create anxiety. They create negative space in your head for things that we feel like we have to do and which actually makes us feel worse about ourselves because there's no action.
And all of a sudden that list gets longer. We start realizing God, I need to exercise. I should start exercising and I feel shitty about myself.
I look in the mirror and I'm mad. Instead, say I will and then write it down and then keep our goals small and even if it's something like I will do five pushups today, it's better than doing zero. You know, I will, I will, instead of saying I need to start running, how about I will, I will run for 30 seconds. It's more than you ran yesterday and just start building on those small little actionables of I will and why I'm so confident about this and do why it works is when I was in corporate and we would do quarterly business reviews with our team. You know, I, like I said, I always say, right guy, right time, right place.
I was lucky enough to be our number one rep. Our team was also one of our top performing officers at Hulking and NK Force at the time. And one of the simplistic things we would do when we would do our quarterly business reviews or goal setting, when people on our team would, would write down, you know, I, I want to do this. I need to do that.
I have to do that. We would say that your PowerPoint's incomplete. You, you know, you know, you must do change the words to I will and then you can present again and people will start saying, I will meet with X people. I will add this many consultants to my practice.
I will grow my revenue by X. Maybe that's luck or maybe it's a fluke, but is it, is it, is it interesting to track that majority of those people on our team qualify for a presence club trip every year? Was it luck or fluke that majority of those people were year-over-year performers, made more money than they ever thought they'd make? I, I tied back to those two words. They, we were very specific and intentional about what we were going to achieve, not what we wanted to achieve. And we believed it. What are you doing now? Talking to you.
Speaker 1: What does a typical day look like for you?
Speaker 2: So I talked about my morning. A typical day could be a mix of coaching, a mix of if I, if I get inspired, I write a LinkedIn. A typical day, I love teaching what I teach, but walk in the walk is what I call boomerang mindset, throwing boomerangs of positivity. I love connecting others.
It fills my tank. So like I usually do at least two a day where I'm finding people who should meet on LinkedIn and then just make an introduction, whether that's me.
Speaker 1: Well, you introduced me to Bruce Brown. We definitely connected, which I mean, legend. Yeah, exactly. Yeah, I could, I definitely see that in you. That's awesome.
Speaker 2: But what I'm doing tomorrow, this is the power of being an entrepreneur. My son has a golf tournament. I had a full day and I said, sorry, clients. I called them. I said, Hey, I hate to do this, but my son's found out it's tea time. I want to go watch my son.
Can we reschedule? And they like, Oh my God, yeah, go cheer on your son. Like, why wouldn't I do that?
I'm never going to regret not going to watch my son compete. So that tomorrow is going to be a typical day. I, you know, I feel like I put in the work for 20 years in corporate to give myself the flexibility to go do these things. And even when I was in corporate though, I still asked my boss. I wasn't scared to ask because it's like that brought a level of humaneness to what we do. And yeah, so I'm working on.
Speaker 1: Speaking.
Speaker 2: Speaking. I'm very, I would say I'm, I am picking and choosing more on that because I don't, I'm not looking to travel as much as I did in corporate, but I am doing keynotes. I am doing workshops, a lot of more like leadership type kickoffs for companies, but I really, I feel like it's the chance to still play quarterback. Yeah.
Speaker 1: So fun. I've had your amazing in workshops and presentations and stuff of it. It's really fun.
Speaker 2: I get into, I feel like I go into like scene, like you become, you just get so enthralled and thrilled if that's a real word into like, well, that's an audience of 500 or two 15. All I see is one person. Yeah.
Speaker 1: I just lazer around on them. Yeah. It's a good trick. Okay. Two more questions. Yeah. What are you consuming right now?
Speaker 2: I am like reading wise. Anything. So I'm reading, finishing reading Atomic Habits and I'm a big job. I'm a big John Feinstein fan. I'm reading the book on David Ferri. I love his writing style. I love podcasts. So I, I listen to, I listen to sales podcasts, listen to golf podcasts. I listen to smart lists because I love those guys. They make me laugh. Yeah.
And I listen to it too. What are you creating? I am creating inspiration. I'm creating purpose for people. I'm creating a vision for people. And my goal is to create opportunity for my kids to see what's possible. Or my goal is to create, challenge myself to create, you know, maybe something's bigger out there for me. I don't even know about it yet. Start that day with what if and go get it. Amazing.
Speaker 1: Oh, I have one, I have one final question. What's your next big leap?
Speaker 2: I'm going to say this again because I've already committed to one. I will write a keyword. I will, I will write another book on curiosity. Oh, I love that. Amazing.
Speaker 1: Casey, it is always such a pleasure. Thank you for being on today. I just, I love your story. I love, I think for a lot of listeners seeing that transition into from sports to corporate to, you know, doing your own thing. I think that's a lot of what a lot of people want to do. It's just some degree and just coming every day and trying to inspire people and to create something that's just playing bigger in your own life. It's so inspiring.
Speaker 2: Thank you. Well, I'm honored to be here. I think it's the work you're doing is super, super cool. And selfishly when I first met you, I was like, oh my god, this is gonna be cool. I have a daughter who's a Hooper. I can learn from her and teach. Get some nuggets from you on how to raise a feisty high school guard that loves playing defense.
Speaker 1: It's so cool. Tell me where people can learn more about you.
Speaker 2: Best ways is just go to kcjcox.com. I'm very, very active on LinkedIn. Please connect with me. If you're people I love, unless you're trying to sell me something every six minutes, I will connect with you, which I've been LinkedIn. I love the people that just ask me some questions before you start selling.
I'd be much more open to learn. My website, you can find everything about my podcast to the book. I am starting, I will tell this a mastermind in the fall in September. Myself and my colleague, Marcy Stout, we're starting this thing. It's called the Intentional Sales Leadership Mindset Mastermind. We're just starting this soft launch, letting people know about it, but you can sign up to learn more at kcjcox.com.
Speaker 1: Cool. Casey, thank you so much for your time. I so appreciate you and we'll talk soon. Thank you. Okay. Bye. Hi, guys. Lindsay here. If you love this podcast, I want to ask you to do three things to help us and to help us grow mindset and mental performance coaching. The first is to subscribe to this podcast. It helps us and it helps you because you'll never miss an important episode. The second thing is to rate and review. You guys, that stuff really does help. Promise. And just taking a minute and clicking those stars and leaving a review about an episode that you like really does help us.
And the third would please share an episode that particularly resonated with you with someone that you love. You'll be doing them a favor, I promise. All right, guys. Thanks so much for listening and we'll see you next week. Bye for now.
