5 Steps to Building an All Star Team (Outside of Sports)

community Apr 01, 2021

I was the best player on my high school basketball team. As a freshman. 

And it sucked. 

It sucked so bad that I started playing bad to try to not stick out so much. 

That didn’t work either. 

See that’s the thing with sticking out. You either stick out and that’s hard. Or you play small and that is WAAYYY worse. 

Does my story sound familiar? If you are an ambitious, motivated person, an athlete-minded badass who puts 110% into everything you do, chances are, you’ve had to make a similar choice: Stand out and risk being ostracized OR make yourself smaller to make others around you feel comfortable.

Making that choice sucks. You shouldn’t HAVE to make that choice. 

Here’s the good news and the bad news (I'll start with the bad news)

The bad news is that we can’t always control who we are around, and we definitely can’t control other people. There will be people that inhibit your...

Continue Reading...

The Mindset of Selling

What if you could create a business that helps people and makes money?

That gives value to others while getting paid what you’re worth; and to do all of it in a way that feels honest and empowering? Do you even believe it’s possible?

It is.

And I know that because I did it (I do it) every day.

Now, before you can say, “Well, Lindsey’s an extrovert” or “She must just really like selling” or “She has a business that sells itself”, let’s take a little walk down memory lane.

  • In elementary school, I came in dead LAST selling girl scout cookies.
  • I HATED fundraisers. Selling wreaths? Bleh. Walk-a-thon? Count me OUT.
  • To collect my paper route money, I came up with a clever plan to save me from having to interact with my customers (I left a hand written invoice).

Trust me, this whole selling thing does not come naturally to me, and I’ve ‘failed’ more times than I can count. For years, I cold called college...

Continue Reading...

How to Get What You Want by Training Your Subconscious

Often, when we're trying to get to the next level, it feels like we have to force it. When things get hard, I think, "I just have to push harder!" That’s the athlete in me.

It’s easy to see the downside to this way of thinking when it comes to physical workouts. A pulled hamstring or tweaked back will teach you that lesson quickly. But pushing too hard mentally when things aren’t working can cause its own type of damage. It’s great way to waste time and energy, invite fatigue, discontent, and general anxiety.

When what we really want seems way out of reach, and we feel like we’re spinning our wheels trying to get to it, the problem isn’t usually that we aren’t working hard enough, it’s usually that we’re not training our subconscious brain, and likewise, the deep, inner thoughts that drive our actions.

In this blog, we'll discuss the role of the subconscious brain and how it influences virtually every choice we make. We'll also...

Continue Reading...

You’ve Got To See It To Achieve It: A Beginner’s Guide to Visualization

With the turn of the new year, there’s one word that always takes center stage: Goals.

I love goals. I love thinking about them. Setting them. But mostly I love achieving them. But here is what I can’t stand. Goals that stand alone.

You know why? Because most people (even driven ones like you and I) fail at goals far too often. And it’s not because we aren’t disciplined or driven. It’s because when we set goals but don’t work on the thoughts behind the goals, it can become a puddle of broken promises. Setting goals ALONE can be an exercise in disappointment, start a cycle of shame, and create limiting thoughts that keep us small.

But you know where goals really can shine? When they are paired with visualization.

Visualization is the fuel, goals are the destination. Get your thoughts trained and on board using visualization and your goals become easier to achieve, more enjoyable and more in line with your day to day actions.

Whether you are new to...

Continue Reading...

Why Crushing Big Goals Means Letting Go of Others

Uncategorized Oct 26, 2020

In high school, I missed out on a lot of things my friends were doing: Trips, formal dances, parties, smoking weed on the boulevard after class. 

I had some big goals. And I KNEW that achieving those goals would take sacrifice and focus.

This is not news. To get to a goal, you’ll have to give up on other fun, comfortable things... everyone knows that.

But what is less obvious is that to get to one big goal; you’ll also have to LET GO of a lot of other goals.  


The Cost of Trying to do Everything

Achieving your goals is as much about what you DO to get there as it is about what you DON'T DO.

Despite what you might see on Instagram, we all have limited time, limited energy, and mostly limited focus. So when we spend time trying to move 100 things, our progress gets diluted.

  • We get distracted
  • We make less progress than we expected
  • We get discouraged. 

When that happens, it's easy to think the problem...

Continue Reading...

Making the Case for Mediocrity

Uncategorized Oct 06, 2020

I love athletes. I love how driven we are, I love how when things get tough, we push harder. I love that quitting is the dirtiest word for us, way more than losing even. I love that we hold others to high standards and ourselves to even higher ones.

I admire this about us... but right now, I know that some of us need to take a chill pill. I am here to remind you today - during an election year, record-breaking wildfire season, and global pandemic - that IT'S OKAY to be mediocre for a little while. This shit is hard.

In Maslov’s hierarchy of needs, this may not be the season to do much more than the basics.

When it's Time to Try Mediocrity

Here is how you know it's time to 'walk it off':

  • You finish every day feeling defeated, wondering how your to-do list somehow became longer.
  • You feel like you aren’t good enough, and argue against people who compliment you.
  • You end the night immobilized in front of Netflix, numbing yourself with endless bowls of popcorn. (Just...
Continue Reading...

A Mindset Hack for Processing Negative Thoughts

Uncategorized Sep 11, 2020

Here in Seattle, the wildfire smoke makes it feel like we are living in an apocalypse movie. Like Will Smith should be walking down my street. Instead there is not a soul out there. No one walking their dog, no kids riding bikes, no neighbors asking how it's going. It’s eery. Apparently, our current air quality is the worst in the world. Not a statistic you want to own. We haven’t been outside in 3 days.

It’s a global pandemic, the earth is burning and we can’t see the sun.

It's a lot... AND it’s also a great opportunity to practice what I preach. Today, I want to share with you a quick mindset exercise that will help you process your feelings and quell your nerves during times like this. 


A Stress-Reducing Mantra 

Next time you're feeling anxious, stressed, or worried, take a seat and follow me in this mindset exercise.

Put your hand on your heart and say the following: "Thank you brain for trying to keep me safe... I am...

Continue Reading...

The Inner Work to Create The Change We Wish to See

athlete diversity Sep 01, 2020


If you go to a website with 1 million options, what will you do? Probably nothing.


I feel that way about the world sometimes right now. Like I want to do ALL the things to help. Then I get overwhelmed and paralysis sets in. And I end up doing not much of anything.


The state of the world right now can feel like a lot. Often times I’m not sure what to do except try to control what I can control: Keep my kids happy, smile through my mask at a neighbor, put good food on the table, work on my thoughts and energy.

But what happens when it's clear that's not enough? What happens when one too many days pass when I do nothing for the greater good? 

I see this so often with my students that want to start a business. It’s the same mental gymnastics that end with inaction. So, if you can relate, if you feel that there isn’t much you can do in this world right now, read on. If you feel like your actions are insignificant compared to the...

Continue Reading...

Where Are They Now? Catching up with Our MCA Graduates

Twice a year, we take a small group through our Mindset Coach Certification program. Today, we're checking in with four of our graduates to see what they've been up to and to share some of their free and paid resources with all of you.

If you want to be in the great company of these 4 and the many other coaches who graduated from our Mindset Coach Certification, if you are ready to step into being a mindset coach and impacting lives in a big, long-term way (including your own), look into our certification. It was designed for someone just like you!

(See details below) 

Breanne Smedley 

"Since becoming a certified mindset coach, I have launched my own business training and mentoring female athletes to find their confidence on and off the field/court. I work with individuals and teams within The Elite Competitor Program, my signature group coaching program, that gives girl athletes the skills, habits, and mindsets needed to take their game to the next level.


Continue Reading...

How to Set Stretch Goals (By Letting Go of 'The How)

goal setting Aug 01, 2020

Let’s say you have a goal.

Your goal is to make more money, to change careers, to accomplish something great. You might ask yourself, yes I want to to do that .... but how?

Don’t do that, leave some space for magic.


How to Prepare Your Mind for Stretch Goals

The single greatest way to prepare your mind for a stretch goal is to let go of the 'how'. To spend time dreaming BEFORE putting pen to paper and strategizing HOW you're going to accomplish.

In short...You have to be open to your goal HAPPENING before you can figure out how it’s going to happen. 

Some call it manifestation, some call it God’s plan or serendipity. Some call it the subconscious mind and the reticular activating system. Essentially, it’s letting go and being okay with not being in control and not having all the answers.

You Have Manifested in Your Own Life

Reading this headline, you might think, "I haven't" but before you jump to this conclusion, let me offer a few examples...

Continue Reading...

50% Complete

The Top 7 Ways to Develop Tough, Focused and Resilient Athletes.

Get your free cheat sheet delivered to your inbox now.