Download our Free PDF: How to Make $5k/Month as a Mindset Coach

Sledding, Risk, and Doing What You Love

It’s the dead of winter in Seattle and it's snowing here. It's snowing a LOT. School is canceled, and we haven’t driven our cars in a week.  Our days have mostly revolved around sledding and sitting in front of a fireplace.

I LOVE sledding. It’s the perfect activity; allowing you to teeter on the edge of risk, some real, some imagined. I’ve been watching my daughter learn to love sledding over these past days and I've realized that how she approaches sledding is exactly how I approached starting my business. 

Understanding how we (collectively as humans) approach risk, and then examining how we individually learn and grow from it, is a fascinating exploration. What can I say, I nerd out on this stuff. 

On day 1 of Seattle's "Snowmageddon", we eagerly convened with all our friends at the base of the steepest hill in the neighborhood. It was beautiful. The hill was covered in perfect powdered snow, and a few rogue snowflakes...

Continue Reading...

Do What You Love and the $$ Will Follow??? (VIDEO)

Uncategorized Feb 12, 2019

Have you ever heard that you should just do what you love and the money will follow? Oh puh-lease! If that were true, every starving artist, musician or do-gooder would be rolling in it. I do think the core of that message is true- you should do something you love and that making money is easier if you are truly motivated by passion. THAT I believe.

Is mindset coaching the thing you love? Well listen up.

Because making money just because you love mindset coaching isn’t my experience. Can you make money as a mindset coach? Yes. But it doesn't just come. I started making money when I started investing in myself, when I started acting like a CEO, when I decided making money was a priority. In other words, it didn't just fall in my lap.  And it didn’t come from hard work either (another cliché that isn’t true); it came from working smart and taking the RIGHT action.

If you are a mindset coach or aspiring mindset coach, in this video, I talk...

Continue Reading...

Are You Ready to be the Coach You Wish You Had?

You are here for a reason. Well, actually, I bet it’s one of two reasons. You are drawn to mindset coaching EITHER because...

  • Some coach helped you develop YOUR Mindset and you want to pay it forward. 
  • You didn’t learn about the power of the mind until you were an adult... and you wish you had learned it sooner.

Am I right?

I am in the first category, but if I had a nickel for every person I met (In a bar, on a plane, at a convention...) that WISH they had done mindset work as a young athlete, I’d be…. Well, I’d still be doing what I’m doing today (but with a few more nickels:)

Regardless of how you got here, you are passionate about mindset work; you are passionate about spreading the word about mindset work, and you want to teach it. Do you want to make money at it? Maybe. Maybe as a side hustle. Maybe as a full-time gig. Maybe you just really want to impact the athletes you are coaching right now and don’t care about money.


Continue Reading...

What Are You Waiting For? The 3 REAL Reasons You Don't Invest In Yourself

If you're like many of the coaches I've talked to, this is not the first time you've thought about becoming a Mental Coach. But investing in yourself and taking the leap into entrepreneurship can feel like a huge risk, and the opportunity never seems to arise at the 'perfect time'. If you are on the fence, my hope is that what I'm about to share with you will help you sift through your thoughts and give you a clearer understanding of what might be holding you back.

Now, how could I have any idea what you're feeling? Well, because the other day I plunked down $4k for a 2-month mastermind group coaching. So...

I've been in your shoes this week- I've hesitated to invest in myself; I know what that feels like.

I’ve been wanting a new coach for awhile; one that is more in line with where my business is currently. I had my eye on this woman for a while, I saw her ads on facebook and watched her videos regularly, but nothing more (sound familiar?). Then...

Continue Reading...

From $0 to Money, Money, Money: How to Get Your 1st Paying Client as a Mental Training Coach


Does talking about money and sales make you feel uneasy?

I get it, it did for me too. It still does in some cases, to be perfectly honest.

I realized that this unease feels like a moral high road (i.e. the proclamation that money isn’t the most important thing). Really, not talking about money is just self-sabotage.

Let me explain. In my previous post, (How to Avoid) My 4 Biggest Failures as a Mental Training Entrepreneur, I talked a little about how shaping my money mindset drove my success as an entrepreneur. Today, I'm going to really dive into how you can shape your money mindset to win your first paying client.

In my experience, the easiest way to self-sabotage your business is through money, sales, and clients. 

Get Perspective

One of the hardest parts of having your own business is not being able to have objective perspective. You can look at your business all day and all night and not really see what you need to see. Things can be RIGHT in...

Continue Reading...

The Simple Mindset Routine that Changes My Whole Day


We often celebrate massive action (which is really fun). Taking a leap to a new career, finishing a book, accomplishing something really difficult. Big achievements are totally worth celebrating. But today, I’m stepping back to celebrate the micro actions that make the big actions possible.

My Favorite Goal-Setting Tool

I’m obsessed with my planner.

It literally goes everywhere with me. Sure, my phone can do WAY more things; it can automatically order groceries for me, I can buy a plane ticket to Fiji, or video call with my brother in Costa Rica for free. It’s a marvel.

But my little planner, with thick pages and simple text, is the mindset hack that keeps me moving forward.  

It’s like having my brain on paper, organized with small little check boxes and stars. I write down EVERYTHING. I start by drawing a neat little line down the middle to split the page into two parts; one column says ‘work’, one says...

Continue Reading...

How I 'Get it All Done': Life Mindset and Time Management


Life. IS. CRAZY. With kids, a business, a house, and a hubby- It's complete chaos in my life most of the time.

But even in all the chaos, I keep life moving forward and manage to get things done. And I've learned a TON about how to do that better and better. 

So whether you are running a business, a household, a team or all of them, this is how I do it. And while I truly believe, we all have to find our OWN way, I have found it helpful to learn what works for others, even if it just helps me back to what I know I should be doing in the first place:) And yes, for me it all starts with MINDSET... and some time management mixed in).

If you are a coach who wants a little extra help 'getting it all done' check out our blog that is FULL of life and mindset hacks to keep you moving forward and enacting change in others. Read: How to Actually Live What You Teach: Actionable Self-Improvement for Coaches

Continue Reading...

6 Steps To Evoking Real And Lasting Change In Another Person


Last week, I shared a Facebook live where I taught my method for evoking real and lasting change. Above, you’ll find the video and below a summary of this Facebook Live training. If you’re a coach and want access to more resources like this, we have a special group for you called Positive Performance Training for Coaches, and if you’re interested in becoming a mental training coach, join our group, The Mental Training Coach and Entrepreneur Community.

You can also  watch the video here in the facebook group and read the synopsis below.

Find Out If Your Athlete Is Ready For Change

How much change can you really evoke in an athlete if they’re not ready to change?

The first step to evoking real and lasting change in your athlete is to find out if your athlete wants to change. This might seem like an obvious question, but it’s very critical. As a coach, you see your athlete’s potential, know that they can change, and want to help get...

Continue Reading...

Someday is today: How (And When) To Leave Your 9-5 (For Mental Training Entrepreneurs)

Every time I speak, a handful of people come up to me afterward, always with some version of the question, “Lindsey, I’m interested in becoming a mental training coach. How do I start?”. Here is what I tell them…


See, I believe that if you have the entrepreneurial itch, you’ll always have it. It may get deprioritized (and probably has), but it doesn’t go away. So you’ll either take action or remain a dreamer, convinced that someday you'd start your own business. If this sounds like you, I have something to say:

Someday is today.

The Two Paths

Now, it’s crucial for me to mention that I don’t think people should go into entrepreneurship blindly. Being an entrepreneur requires thought and planning. One of the most significant and most immediate decisions you’ll face is in choosing your entrepreneurial starting path.

One way to leap is to jump right in literally. Quit your job, clean out your bank account, and put...

Continue Reading...

(How To Avoid) My 4 Biggest Failures as an Entrepreneur (For Mental Training Entrepreneurs)

I started working as a mental training coach at 26 years old with literally NO idea what I was doing as a business owner. I had no experience in business, nothing on my resume, just hunger to forge my path in a field I fully believed in (but honestly wasn’t a ‘field’ yet). 

I look back now, and I’m so grateful for my wide-eyed optimism, passion, and drive. I think without it, I may have hesitated, started thinking too much and found myriad reasons to not start working on this grand plan of mine to change the world and bring mental training to the masses. 

However, the downside of not knowing what I was doing, was increased and unnecessary struggle. To some degree, all entrepreneurs have things they look back on and wish they had done differently; that’s just part of the journey. As they say in advertising, ‘50% of the money you are spending is a waste; you just don’t know WHICH half.’ I think that is true for...

Continue Reading...

50% Complete

The Top 7 Ways to Develop Tough, Focused and Resilient Athletes.

Get your free cheat sheet delivered to your inbox now.